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An Evening to Remember: The Release Event for “Der Customer Code”


Some events are much more than just an official occasion. They bring people together, create genuine connections, and spark conversations that stay with us long after the event. That is exactly what our book release event for “Der Customer Code” on May 26 at ORFEOS in Frankfurt was all about.

In a special atmosphere, we celebrated the release of the new book by Matias Musmacher and Holger Heinze together with clients, partners, long-time companions, and friends of O’Donovan Consulting AG. The historic cinema provided the perfect setting: personal, inspiring, and full of character.

But above all, it was the people who made the afternoon and evening so special. The engaging conversations, the strong interest in customer centricity, and the many personal encounters showed just how important it is to exchange ideas about the future of successful customer relationships.

For that, we would like to say thank you.

Thank you to all our guests who spent their time with us and joined us in celebrating this special moment.

A special thank you to our host, Jule Jankowski, whom many of you will know from her podcast Good Work. With her thoughtful and approachable style, she enriched the conversations on stage and provided valuable insights.

A big thank you also goes to all our colleagues whose dedication made this event possible. Behind every successful event is a great team.

With “Der Customer Code”, Matias Musmacher and Holger Heinze share their experience and perspectives on how companies can create customer experiences that are remembered. The book offers practical insights for everyone who sees customer centricity not just as a buzzword, but as a genuine driver of sustainable growth.

For us, the release event was therefore about much more than celebrating the publication of a book. It was an evening filled with inspiration, exchange, and new ideas. And it was another reminder of what can happen when people with different perspectives come together around a shared passion: enthusiasm for customers.

We look forward to continuing this journey together. Thank you to everyone who joined us.

Would you like to read “Der Customer Code” yourself?

Find out more about the book and order your copy here:

➡️ https://shop.haufe.de/prod/der-customer-code

Photos by © Olga Rybalko