If you want to be innovative in providing customer service, you first have to create a difference that sets you apart. Which unique advantage do you have over your competitors? Could you adapt ideas developed in other industry sectors or do you have to start from scratch? How can you implement new and innovative concepts in a cost efficient manner?

 
Some examples:

• How to support customer acceptance of interactive voice response systems and other similar applications?
• Improving customer service by offering more self-service!
• Streamlined CRM solutions – there is a different way!
• Solving the outsourcing dilemma through innovative new contracts. 
• Call routing based on the value of the customer.